Are you reasonable? Am I?

I work for a wonderful and large pgc. (Is it pgc or pcg? Anyway, packaged goods company OR packaged consumer goods? I think by now you know what I mean.) Part of my responsibility is to accurately document and report quality concerns. I always knew this would be or should be a good fit for me as i enjoy the art of communication in most forms. Talking, IM'ing, texting ~ etc.

We are widely known for standing behind the top quality of our everyday consumable goods. I love that, in all honestly, most of my working life has been spent in only two companies that I have always been proud to work for. My question is, if you are disappointed in a product ~ do you contact the company to inform them? To get something off you chest? Because you somehow feel entitled? Do we live in a imperfect world all the while expecting perfection? I appreciate consumers reporting quality concerns so we can continue to improve our much loved products. So my question is, what's with the attitude? Are you really upset that once in your life the product was a let down? Are you not relieved it can be reported and replaced over a short phone call? How do I in turn treat others?